eBay SEO for eBay Listing - 7 Successful Steps to Follow
The eBay search
engine optimization doesn’t just depend upon the addition of the right keyword,
the buyer’s behavior and the seller's record are also some of the factors that
play an important role. Boosting your sellers’ profile and providing the best
buyers experience possible is also a significant factor.
Here are the 9
steps that you could follow to rank better on the eBay listing search.
The first four steps will tell you about leveling up your seller profile while
the next five steps talk about the optimization of your listing.
1. A
seller name that tells the buyers about your store
Even though we
know that eBay’s search engine, Cassini has its measures of setting the ranks
but it’s always a good idea to choose an eBay handle related to what we are
selling. It gives out a professional massage while building trust and tells
that you’re an expert in that certain category.
2. Add
keywords into profile description
You should keep
the bio short yet fully descriptive and easy to read. There is a 250 characters
limit on eBay, so you should be able to tell all your buyers what makes you
different from others in the few words possible.
3. Use
images that represent your brand
You need to
upload the profile image that reflects your brand. But if you are using a
personal account for eBay selling, you can use any picture you want. It doesn’t
have to be professional as it’s a personal account.
However, if you are using a
professional account, like the eBay business account you will have to use your
brand logo or any picture that explains your brand. eBay recommends that the picture size should
be 300x300 pixels with a minimum 72 DPI resolution.
4. A
strong seller track and reputation record
The track record
of your profile and your eBay ranking is the main factor that can easily make
or break your profile on eBay. The search engine looks into all the details
related to the seller’s performance and it considers the rating and reviews
with the customers.
That is why
keeping your customers satisfied is very important when it comes to the
services provided. You should always be truthful with your customers by selling
the products as fair prices and describing the items as precisely as possible
in your eBay listing. You need to tell the customers what they are getting and
when they have queries you should be quick and polite while responding to them.
5. Use
the most important keyword in the title
Once you have
done your keyword research, you will now have to decide the most important
keyword and use it in your eBay listing title.
Using too many
keywords can make your title difficult to read and long as well. So, you should
be very clever when it comes to including keywords in your titles and
description.
6. Using
related keywords in the description
If you have used
keywords in your product description it gives out a very impressive message and
it’s very great for the business too. But overusing them might lead to a very
wordy description that doesn’t look well. For a professional description, you
should look for synonyms of the keyword and use them instead.
7. Keywords
should use 5% to 7% of the description
The
recommendation given by the eBay tells you to use 5 to 7 percent of your
description. So, if the product description is of 200 words, you should be
using you’re keywords for at least 10 to 14 times.
Why ListJeannie should be Top
Priority?
The engine of
eBay, Cassini works in different ways. Using the right keywords is one of the
main factors in the search ranking of your eBay listing.
List Jeannie provides
a platform for the people who are in the struggle of expanding their business
by managing the listings, product photography, the shipment, and everything at
once. We are the first fully managed service provider from inventory to listing
your products across different marketplaces, customer services, and customer
walk-in.
We have
professional and trained staff that will guide you and help you with a full
range of services at ListJeannie warehouse. We also offer listing services for
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If you have a
great source of products and you want to start selling it online using eBay,
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